Source: pandia.com

Your search engine optimization campaign is a success, and the increasing number of visitors impress everyone, including your boss. But what if they cannot find what they are looking for? What if they don’t buy your products? What if they never come back? Ugur Akinci has some advice.

Rule Number 1: Don’t-Make-Me-Think.

Also the title of a best-seller book by Steve Krug, this principle is violated in many web sites because perhaps the developers love their craft so much that they forget what the whole site is for – the end user or a customer who is there to either a) find information on a specific topic, or b) solve a specific problem.

Navigation must be 100% transparent for the user to trust the web content and the business entity behind the web content. If the user starts thinking about the quirks of navigation, you will lose her as a prospect as well.

Rule Number 2: Less-Is-More.

A great universal principle that was made famous by the legendary European architect Mies van der Rohe.

Your web site should include only the essentials and nothing else. People are busy, tired and already bombarded with information and infomercials all day long. We have to respect their time.

Rule Number 3:Mutual Exclusivity.

Make sure all your navigation bars and pages have mutually exclusive content, with two exceptions:

1) The footer links should mirror the header links since in long pages people lose track of the links they’ve seen earlier at the top of the page. It is a great relief to access the same or similar links at the bottom of a long page without having to scroll up to top.

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