18th August 2006

Good content drives prospective traffic to your website

Source: iloveseo.com

Have you ever thought of, how to make people re-visit your web-site? After reading this question many of you might have thought, luring them by mouthwatering offers, advertisements or offer high end services and products.

What so ever you have rolled out in your mind, but only ‘CONTENT’ is the key feature that drives mass to visit your site again and again. Content is simply information, which acknowledges people about you and what your website is about. I have seen several sites, which contains non-related content. I was in fact, confused that what this website is all about. You also might have experienced same like me.

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18th August 2006

Blend Google Adsense Search Results on Your Site

Source: quickonlinetips.com

If you earn revenue from your site by using Google Adsense for Search, you will like the new ability to blend the search results within your site. Previously the Google Adsense for search results opened on a full page which had no relation to your site hosting or website design, which did not blend well with your site.

You could customize the link and text colors, add your site logo, colour up the lines and decide if the search results open on the same page or on a new page. Now when you customize your Adsense search code, you find a new option to click the radio button marked Open results within my own site.

By adding an additional set of search results code to your page, you can display Google search results framed within your own site. This new option will help you blend AdSense for search into your site even further. Try it out.

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18th August 2006

Userplane acquired by America Online

Source: news.searchenginestoday.org

America Online (AOL) announced that is has acquired Userplane, a pioneer in community networking software.

Userplane develops and markets easy-to-use, Web-based chat and instant messaging (IM) tools that can be rapidly deployed and seamlessly integrated into a variety of Web services.

The agreement with AOL was signed on July 28th and closed last week. Financial terms of the deal were not disclosed.

Originally founded in 2001 by Michael Jones, Nate Thelen and Javier Hall, Userplane has licensed its chat technology to more than 100,000 Web sites and online communities, and has a presence in more than 25 countries. Key customers include MySpace.com, Honda, Date.com, Spark, IGN, Tagged, Red Bull, Marvel Comics, and others.

Userplane’swide network of online communities includes social networking and dating websites, blogs, and niche communities.

Userplane offers its Web-based chat and instant messaging services under three business models. There is a monthly licensing model in which customers pay fees based on usage, a free model in which Userplane represents the resulting advertising inventory, and a hybrid model through which licensed clients can also place Userplane’s advertising inventory on their site and share in the proceeds.

Userplane’s visitors spend an average of at least 20 minutes engaged inthe Userplane experience per visit, which enables Userplane to provide rich advertising space - including streaming audio and video. Because the Userplane experience is fundamentally user-centric, advertisers can precisely target their audience based on user profiles and demographics.

The trend-setting and early-adopting 18 to 35 demographics is best represented among Userplane’s large and rapidly growing user base.

"Userplane will expand and extend the reach and relevance of the AOL instant messaging franchise, while continuing to provide social networking audiences and specialized communities with brandable clients tailored to meet their needs," said Ted Leonsis, vice chairman and president, AOL Audience Business.

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