Source: searchenginejournal.com

The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.

There has been some cross blogging back and forth between Rohit, Cameron, and Jeremiah Owyang on the rules of Social Media Optimization, and I’ll add a couple more.

Here’s a summary of what they’ve put together to date:

1. Increase your linkability : Think blogs, content, aggregation & linkbait.

2. Make tagging and bookmarking easy : Include calls to action for users to tag, bookmark and Digg your stuff. I’d suggest the Sociable Plugin if you have a Wordpress powered blog.

3. Reward inbound links : List blogs which link back to you via permalinks, trackbacks or recently linking blogs (like the Yahoo & Google blogs do).

4. Help your content travel : Content diversification can lead to mobility of your content beyond the browser.

5. Encourage the mashup : Let others use your content or tools to produce something a bit different or outside of the box with your stuff, even RSS.

Read full article at searchenginejournal.com

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