Source: thmg.com

If you’re going to sell any type of product or service online, you’re eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.

Many years ago, it was quite easy to draw effective traffic, as a good content-driven site, with good products, was enough to get a Web site ranked highly in the Search Engines. The competition has increased one thousand times over since then, with billions of Web sites existing online now, making for some very stiff competition in the area of Search Engine placement and rankings.

This increase in competition has given rise to many different styles, and many different methods of Web site optimization. Optimization is simply the method of making a Web site "Search Engine friendly", by using methods of enhancement that will increase rankings and placement by placing the Web site higher in the SERPS (Search Engine Results Pages).

Everything from software to increase rankings and placement, to Search Engine Management and Marketing Firms exist, with many online merchants becoming confused about what or "whom" to use and how to effectively use the various services to increase rankings and placement.

The real battle seems to exist between those that favor "Organic SEO" as opposed to those that prefer "Non-Organic SEO". The term organic itself is defined by Webster’s Dictionary as: instrumental; acting as instruments of nature or of art to a certain destined function or end (Webster’s: 1913: 3).

Learn more at thmg.com

Spread the word:bookmark it/ readit

Source:onesmartclick.com

Originally conceived to be something like an online journal for individuals has become yet another tool businesses can use to market themselves online. Web logs or blogs are now being used not just for the sheer purpose of writing, but also as means SEO (search engine optimization) experts use to increase a website’s ranking on search engine results pages (SERP).

An interesting THING about keeping and maintaining a blog (also known as blogging) is that anyone can blog. What will make a blog more successful than most is simply a keen sense of its target readership. Of course, it will not harm the blogger (a person maintaining a blog) to possess a few basic skills navigating the Internet and creating links to other websites and blogs

Read the rest of this entry »

Source:

TrustRank is an attempt to counter the web spamming activities that threatens to deceive search engines ranking algorithms.

It propagates trust among web pages in the same manner that PageRank propagates authority. However, tests would show that the combination of trust and distrust values have greater ability to demote spam sites than with the use of trust values alone.

The Assumption

A link between two pages holds an implied conveyance of trust emanating from the source page to the target page. Pointing to a link is a vote of confidence from the source that the target is able to provide content that will be of value to the user. It basically revolves around the ideal set-up that good sites only point to similarly good sites and will not knowingly refer people to spam sites. These good sites hold the trust of people which is then used in propagating trust through the link structure of the web.

There are various proposals on ways to counter the problem. One proposal suggests the comparison of copies from both the browsers perspective and the crawlers perspective. It may be necessary to get two or more copies from each side to be able to detect cloaking. Another suggests a two-step process that would require fewer resources. The first step implements a filter by use of heuristics to eliminate web pages that cannot demonstrate cloaking. All the pages that have not been eliminated will go through the second step for inspection. Features are extracted from about four copies and a classifier is used to determine whether semantic cloaking is being done or not. However, the reality remains that no ideal solution has been arrived at to effectively curb semantic cloaking. This is a technique that should not be practiced by anyone who wants to maintain good business ethics. The practice continues to undermine the search engines attempts to provide users with the actual information they need.

Read more here…

Spread the word: bookmark it/ readit