10th August 2006

15 Common Mistakes by Google Adsense Publishers that Violate Terms of Service

Source: quickonlinetips.com

Google program is a popular web advertising program which provides a good income source for many websites. There are well defined terms of service to strictly adhere to when participating in the program.

Here a few helpful Google Adsense tips, probably many you already know, and few you might gain by knowing now.

1. Never click your own adsense ads or get them clicked for whatever reason. You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Dont even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks. Check the ads which appear on your pages by the Google Preview tool if required.

2. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.

3. Do not place more than 3 ad unit and 1 ad links or 2 adsense search boxes on any web page. Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.

4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links.

Learn more here…

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10th August 2006

How To Pull Better Quality Traffic From Your Articles

By: Brad Bahr | site-reference.com

If you’re not promoting your website with articles yet, get started. Submitting articles to article directories is one of the best ways to:

1. Establish yourself as an expert in your field.

2. Get one-way links to your website which will help you with your search engine position.

3. Bring you traffic from people reading your article.

With all the talk about links and pagerank going around lately, number 3 on the list gets missed by most article authors. A lot of authors forget how this whole article thing became popular in the first place. People are on the internet to find information. And right or wrong, they expect to get it for free. They arent online looking for you or your latest business. Give them what they want. Give them an informative, well researched article about a topic they’re interested in and they’ll read every word of it.

If your article is good enough they may even click on the link in your resource box to read more from you. Everyone is in such a big hurry to pump out as many articles they can to boost their search engine ranking that they forget that they can actually get the best quality traffic from the article itself.

The big directories might get looked at by publishers more but you’re after real readers too, not just publishers. How many times has a publisher with a really huge list grabbed your article and published it in their newsletter. If they have, then congratulations. If not, then you may be leaving money on the table by not catering more to real readers instead of just to publishers.

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10th August 2006

SEO versus Marketing

Source: rlrouse.com

Forget everything you’ve ever read, heard or seen about web marketing. Forget the marketing gurus and poo-bahs who tout the need for SEO (search engine optimized) text. The information upon which you’ve based your on-line marketing strategy is outdated. It is soooo last millennium.

SEO text is an aberration – a nasty bump on the digital road to real, Internet marketing. Marketing to humans. Traditional SEO text is an outgrowth of the earlier, primitive search engines. Remember, SEs as we know them today have only been around since ’94 and, initially, they were as dumb as a box of rocks.

The Curse of Keyword Density

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