By: Kim Roach | Source: sitepronews.com

The world of pay-per-click marketing started in 1997 with GoTo.com. Today they are known as Yahoo Search Marketing. What started in 1997 as a way to quickly get listed in the top of the search engines has turned into a 5.6 billion dollar industry in 2005. In fact, about 99% of Google’s revenue comes from advertising.

However, this multi-billion dollar search industry is under attack and has been for quite a while. Click fraud has become the greatest threat to the rapid growth of the paid search marketing sector. The Interactive Advertising Bureau estimates that 20 to 35 percent of ad clicks are fraudulent.

Who’s to blame? Click fraud can come from a variety of sources, including competitors, bots that simulate the human behavior of clicking on ads in web pages, or even friends of the publisher who want to "help" the publisher gain some additional click revenue.

However, the major search engines have received the majority of the blame, even though they are not necessarily responsible.

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By: John Teh | Source: rss-blogging.mcdar.net

Tip #1 - How and Where Should I Start?
You should begin your blog with a free blog hosting service such as Blogger (http://www.blogger.com), or other similar free services such as JournalHome.com, LiveJournal.com or Blog-City.com. The learning curve for using such free services allow you to spend more on developing your content rather than worrying about the advanced areas of scripting, hosting, or programming.

Tip #2 - The Things You Should Decide to Write About
Although not a required prerequisite for you in order to write a blog, it is highly recommended to try to find a topic to write about based on your level of interest and knowledge. The higher your level of interest, the easier it is for you to get your quality content posted on your blog. Always try to choose an area which you can enthusiastically write about on a daily basis.Try to pay attention to a niche which suites you well. A niche is basically a targeted product, service, or topic.

Tip #3 - Always stay on topic.
Opinions are generally accepted but the content of the items in the blog should all relate to a general theme. The majority of your readers will be interested in the content that relates to a specific defined theme or loosely defined area of interest. Define a topic and try not to run too far away from it. This will ensure that you create a loyal following of interested readers.

Tip #4 - Information is king, be informative.
If you are attempting to create the impression that you are knowledgeable about a specific industry or sector, be sure that you stay current on news. Checking your facts before you’re giving out an opinion or a product review is always a good idea, your reputation is at stake. If by any chance you’re utilizing other people’s articles for you blog content, ensure that you follow the terms of usage defined by the author.

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By: Dina Fedorova | Source: buzzle.com

With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant’s products by linking to the merchant’s website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.

Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

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