Source: searchenginejournal.com

Yahoo Search Marketing has basically been using the same auction bidding system since GoTo.com launched nearly 8 years ago and with the new direction of the Yahoo company and the success of Google AdWords, the public (advertisers) have been screaming for a new up-to-date system which compliments the diversity of the Yahoo Network.

No longer is search engine marketing soley the sponsored links above and beside (or integrated within) organic search results, but in Yahoo’s case the company has expanded search beyond the box and into their most used and popular channels. Enter Yahoo Trip Planner, Yahoo Answers, Yahoo News and Yahoo Local. All remarkable and defining offerings from Yahoo which have a glimpse of its (and ours) online future, which also grows beyond the PC and into our pockets, cellulars and navigation systems.

As a past advertiser and Yahoo Search Marketing Ambassador I have shared the frustration of many in the search marketing field when Yahoo launches a new service, take Yahoo Local City Guides w/ integrated Answers for example, but no basic geotargeting system to efficiently serve specific ads to that specific market.

It’s time for a change and such a transition is coming soon.

Yahoo Search Marketing Rollout

The new Yahoo Search Marketing application launch schedule has been set with the new Application Launch in Q4 2006 and Ranking Scheme rollout in Q12007 (but perhaps before Christmas shopping season).

Yahoo Search Marketing has been working on the planning of the application for 5 years along with up to 1,000 private testers of the new Yahoo Search Marketing system.

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