Source: ysearchblog.com

Search Engine Strategies Tim Mayer of Yahoo announced he launch of Yahoo Search Builder, a social media powered application where Yahoo members can build their own niche targeted search engine. Adding to the Social Media palette of MyWeb, Del.icio.us and Flickr, Yahoo is capitalizing on the tendency of their users to reach out to their friends, family members and colleagues and share their human knowledge.

Yahoo’s search vision leverages the expertise of regular people, users who have defined their own life path and are more than open to sharing the information which they do find among the way. In addition to MyWeb bookmarking & community informational sharing Yahoo Search Builder is expected to springboard the customized social public content building at Yahoo, the real world version of 2.0.

With Yahoo! Search Builder you can create a custom Web search engine by selecting a set of trusted sites to search across or you can tune the search algorithm to the topic of your choice. Beyond Web search, Search Builder includes Site search and News search.

Learn more here…

Spread the word: bookmark it/ readit

By: Loren Baker | Source: searchenginejournal.com

Google and Fox Interactive Media announced today that the two companies have reached a multi-year agreement whereby Google will now become MySpace.com’s exclusive search engine and search advertising provider. Under the terms of the agreement, Google will be obligated to make guaranteed minimum revenue share payments to Fox Interactive Media of $900 million based on Fox achieving certain traffic and other commitments. These guaranteed minimum revenue share payments are expected to be made over the period beginning in the first quarter of 2007 and ending in the second quarter of 2010.

More from the release:

The agreement calls for Google to power web, vertical and site specific search for MySpace.com and the majority of Fox Interactive Media properties. Google will be the exclusive provider of text-based advertising and keyword targeted ads through its AdSense program, for inventory on Fox Interactive Media’s network. Google will also have a right of first refusal on display advertising sold through third parties on Fox Interactive Media’s network.

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