By: Darren Rowse | Source: problogger.net

Interestingly the rise of blogging has actually been the death of some newsletter publishers who have moved to blogging as a medium to communicating with readers and making an income - whilst my preferred medium is definitely blogging I see a number of benefits of combining email newsletters and blogs together as part of a wider web strategy.

Benefits of using a Newsletter

• Increase Readership - in a sense what readers of your newsletter are doing is giving you permission to promote your blog to them. Whilst you need to be careful that you don’t abuse this trust that they’ve given you but making the newsletter ALL about self promotion it will allow you to generate some traffic back to your blog.

• Promotion of Posts - one of the side benefits of a newsletter is that sometimes the things you highlight in it get picked up by subscribers on their own blogs or sites. I notice here at ProBlogger that when I link to a week old post that had an initial number of links from other blogs on the day I posted that a second round of inbound links often appear after mentioning it in a newsletter. For this reason I also use my newsletters to announce new projects to readers, often given a day or two’s exclusive notice to them before going completely public.

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