7th
August
2006
By: Darren Rowse | Source: problogger.net
Interestingly the rise of blogging has actually been the death of some newsletter publishers who have moved to blogging as a medium to communicating with readers and making an income - whilst my preferred medium is definitely blogging I see a number of benefits of combining email newsletters and blogs together as part of a wider web strategy.
Benefits of using a Newsletter
• Increase Readership - in a sense what readers of your newsletter are doing is giving you permission to promote your blog to them. Whilst you need to be careful that you don’t abuse this trust that they’ve given you but making the newsletter ALL about self promotion it will allow you to generate some traffic back to your blog.
• Promotion of Posts - one of the side benefits of a newsletter is that sometimes the things you highlight in it get picked up by subscribers on their own blogs or sites. I notice here at ProBlogger that when I link to a week old post that had an initial number of links from other blogs on the day I posted that a second round of inbound links often appear after mentioning it in a newsletter. For this reason I also use my newsletters to announce new projects to readers, often given a day or two’s exclusive notice to them before going completely public.
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posted in SEO/Search Engine News |
7th
August
2006
Source: quickonlinetips.com
Google Adsense is an amazing contextual advertising program that lets you earn revenue from your site by a variety of revenue generating programs. Pay per click ads, Adsense for search, referrals for Firefox with Google toolbar, Picassa, Google Pack and the adsense program itself. This is a compilation of common Google tips and tools to make more money from Google Adsense.
Google Adsense Guidelines
Program policies, Terms and conditions - follow these rules.
Adsense FAQ - The Adsense support centre for official guidelines.
Adsense Tax information - how google collects and uses your tax information
Adsense Taxes - a free resource about paying income tax on Google Adsense Revenue.
15 Common Adsense Mistakes - Avoid these errors that could get your adsense account banned.
Ad formats - Official list of different types of ad formats you can use.
Webmaster Guidelines - will help Google find, index, and rank your site.
Report a policy violation - If you notice a site displaying Google ads that you believe is violating program policies, let them know.
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posted in SEO/Search Engine News |
7th
August
2006
Source: rlrouse.com
The process of search engine optimization and placement has undergone a number of fundamental changes over the past year. Once a highly technical, hands-on operation, SEO is now more about analyzing information, strategic planning and long-term consultation. The changing nature of how SEO services are performed has caused many SEO firms to make radical alterations to their office environments and staff skill-sets. The most interesting thing about this period of intense change in the search marketing industry is that the biggest changes are only starting to happen.
There are now three general types or groupings of SEO practitioner. The first group is in decline; the second in transition, and the third is just starting to find its stride
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posted in SEO/Search Engine News |
