Source: news.searchenginestoday.org

Google has inked a deal with XM Satellite Radio to introduce commercial advertising inventory on XM’s non-music channels, using Google’s advertising base through its dMarc Media Network.

Now, Google advertisers will be able to use a simple, automated platform to reach XM’s millions of subscribers nationwide and XM Radio will have access to Google’s advertisers in offering relevant, targeted messages to their subscribers.

After many months of trials, the new platform is now in full production enabling Google advertisers distribution through XM Satellite Radio.

“XM Radio is excited about the opportunity in leveraging Google’s large advertising base to open up a new revenue stream, while at the same time provide marketers with a new way to reach consumers in an environment of compelling content and limited commercial loads,” said D. Scott Karnedy, senior v.p., sales and marketing at XM Satellite Radio.

Google’s dMarc Platform connects advertisers directly to radio stations through Google’s automated AdWords system. The platform simplifies the sales process, scheduling, reporting and delivery of radio advertising. This enables advertisers to more efficiently acquire and track their ad campaigns.

For broadcasters, Google’s dMarc technology automatically schedules and places advertising, helping to boost revenue and reduce the costs associated with processing ads.

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Source: news.searchenginestoday.org

AOL said it will introduce video search when it begins selling TV programs like "South Park," "Flip this House" and "Babylon 5." The new feature is to be available later this week.

The new service will be called AOL Video and it will allow users to search for videos across the Internet, upload their own, buy or watch for free thousands of TV shows from any of the 45 video-on-demand channels on just about any device.

The video search website will feature shows licensed from Viacom’s MTV, Nickelodeon and Comedy Central, A&E Television Networks and some content from Warner Bros. Entertainment.

Resembling Apple Computer’s iTunes Music Store, AOL’s TV shows will sell for about $1.99 each. Episodes from Procter & Gamble Production’s "Another World" and "The Edge of Night" are being made available as free ad-supported clips.

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