By: Jason Lee Miller | Source: webpronews.com

For many publishers and news providers, being included in the Google News index is a good thing. It’s a traffic driver. For the Associated Press, it’s another matter because AP content is syndicated in publications worldwide. Google has agreed to a licensing agreement with the not-for-profit organization to avoid further legal entanglements.

Google and the AP disclosed yesterday that the search company would provide compensation for articles and photographs. But according to company spokespersons, the arrangement is not necessarily meant for Google News in its current incarnation.

"The license in this agreement provides for new uses of original AP content for features and products we will introduce in the future," said Google spokesperson Sonya Boralv in a statement. "We are very excited about the innovative new products we will build with full access to this content."

The future, says AP Business writer Michael Liedtke, is "in the coming months." Google has been at the center of several riffs over the limitations of Fair Use, the guiding principles on use of content snippets and thumbnail images. Google has maintained that indexing and directing consumers to content is covered under those principles.

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By: Kim Roach | Source: seo-news.com

If you’re like most online webmasters, then you have probably read one article after the other about search engine optimization. Most of them rehash the same old information and you end up wading through tons of fluff.

However, this isn’t one of those articles. Listed below are 7 advanced SEO tips that you won’t find on every digital corner.

1. Syndicating Articles that Link to Your Sitemap

As you probably know, syndicating articles is one of the best methods for obtaining one-way backlinks.

2. Translating Your Website Into Other Languages

Are you marketing in just one language? If so, you are missing out on 64.8% of your marketing potential. This is because 64.8% of the world is surfing the internet in a language other than English. By becoming a multilingual marketer, you immediately open up a stream of new markets. Google alone crawls web pages in 35 different languages.

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By: Elinor Mills | Source: news.zdnet.com

The top search engines are teaming up with the Interactive Advertising Bureau (IAB) and the Media Rating Council in what may become a major effort to combat click fraud. Following a landmark click fraud class action suit against Google, search engines Google, Yahoo, MSN/Live.com, Ask.com & LookSmart are making the effort to stop or control the spread of fraudulent clicking on sponsored link advertisements.

After numerous class action lawsuits and criticism from advertisers, the major Web search companies announced on Wednesday plans to work together with two industry groups to quantify click fraud.

Click fraud occurs when online ads are intentionally clicked on, either by Web sites who get paid for hosting the ads or by companies trying to deplete the ad budgets of rivals so they can buy the search keywords themselves and steal the business.

The Interactive Advertising Bureau (IAB) and the nonprofit Media Rating Council said they are teaming with Google, Yahoo, Microsoft, Ask.com, LookSmart and others to form the Click Measurement Working Group.

The group’s mission is to establish guidelines for what constitutes valid clicks and invalid clicks on ads. Guidelines can help the industry measure how prevalent click fraud really is. Third-parties who sell click-fraud-combating services to advertisers claim that click fraud rates are as high as 30 percent. Google and Yahoo counter that click fraud rates are minimal.

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