7 Advanced SEO Tactics
By: Kim Roach | Source: seo-news.com
If you’re like most online webmasters, then you have probably read one article after the other about search engine optimization. Most of them rehash the same old information and you end up wading through tons of fluff.
However, this isn’t one of those articles. Listed below are 7 advanced SEO tips that you won’t find on every digital corner.
1. Syndicating Articles that Link to Your Sitemap
As you probably know, syndicating articles is one of the best methods for obtaining one-way backlinks.
2. Translating Your Website Into Other Languages
Are you marketing in just one language? If so, you are missing out on 64.8% of your marketing potential. This is because 64.8% of the world is surfing the internet in a language other than English. By becoming a multilingual marketer, you immediately open up a stream of new markets. Google alone crawls web pages in 35 different languages.
3. ROR Sitemaps
As you probably know, sitemaps are important for making sure your site can be completely spidered and indexed by the search engines. Unfortunately, many of these sitemaps are specific to one search engine or another. For this reason, there have been a number of Google and Yahoo site map generators produced in recent years.
4. Keyword Phrases that Convert
Selecting the right keyword phrases is the single most important aspect of any SEO campaign. Unfortunately, many webmasters target the wrong keywords. Too many of us target very general keywords like "real estate" or "internet marketing". Although these terms get lots of visitors, it is unlikely that you will be able to rank highly for them. Then, even if you do, this type of traffic produces very low conversion rates because it does not target prospects.
5. GoogSpy
Would you like to get an in-depth view of how your competitors run their business? Well, you can do exactly that with an online service known as GoogSpy. GoogSpy is a free research tool that will tell you what keywords your competitors are bidding on.
6. Internal Links Within Content
The navigation of your site is a crucial element of your search engine optimization campaign. Each link within your navigational structure should correlate with a keyphrase that you are trying to rank for.
7. Using Your Log Files for SEO
Your server logs reveal very important information about your site. If you learn to use them properly, they can quickly help to maximize your site’s traffic and conversion rates.
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