By: Adam McFarland | Source: site-reference.com

The recent trend of using the press release to promote an online business has emerged with good reason – good press costs very little and can do more for a business than thousands of dollars of marketing. Most businesses use press distribution services like PR Web or PRFree to get the word out about their news. While distribution services certainly can be effective, they tend to miss out on arguably the most influential group of the press – bloggers.

Research Bloggers in Your Industry

More is less when it comes to contacting bloggers. Buy a list of 1,000 bloggers and send out a generic email to all of them and you’ll likely get no response. But send a small amount of personalized emails to the appropriate bloggers and you’ll be shocked at how many positive responses you get.

The first step is to make a list of the bloggers that would be interested in your story. You can generally get a feel for whether or not a blogger would be interested in your story by reading a couple of posts and checking out their bio. If they’ve done a few similar stories in the past or they are heavily involved in your industry, there is a good chance they’ll want to hear your story. If not, leave them off your list and move on.

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