By: Jenstar | Source: jensense.com

Google AdSense is testing the use of AdSense Ads without those “Ads by Goooooogle” or “Advertise on this site” messages which differentiate the advertising from natural site content (which is currently being done on some premium publisher sites).

Back in the early days of AdSense, publishers had the ability to "hide" the Ads by Google branding on the ad units, and most people definitely saw a higher CTR when the branding was gone. The primary reason for this was very simply that the ad units weren’t branded as advertising, and people seemed to give them a second look. However, advertisers weren’t quite as happy about the situation, especially when publishers then tried to disguise these unbranded ad units as links within the webpage or article, hoping visitors would click them and not realize they were actually ads.

Read full story at jensense.com

Spread the word: bookmark it/ readit