Source:etrafficjams.com

As a follow-up to our post on the Meta keywords tag, we are going to focus on the Meta description tag – including why you should use it and how to get the most out of it.

The Meta description tag ranks higher than the keywords tag in terms of importance. Google and other search engines such as Yahoo and MSN use this tag as the default site description for your search listing in the event that:

• your site is not listed in Open Directory (for Google)
• you have no other legible text on the page (e.g., your page is in Flash, frames or primarily comprised of images)
• You have very little content aside from navigation links, privacy information and/or minimal on-page copy

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By: Loren Baker | Source: searchenginejournal.com

The August 5th upgrade will include compatibility with the Firefox 1.5 browser and hourly ‘real time’ reporting. More from the thread;

- Now, use Microsoft adCenter with the Firefox 1.5 browser!
- Daily, weekly and monthly data will be updated every hour to help you view results and optimize campaigns in real-time.
- Select the time frame for which you want your campaign and order summaries to show, instead of viewing them in the life-to-date format.
- User-interface changes to the reporting tab will make usability simpler.
- API customers will now have access to more procedure calls. Detailed API communications will be sent to API customers.

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By: Jenstar | Source: jensense.com

Google AdSense is testing the use of AdSense Ads without those “Ads by Goooooogle” or “Advertise on this site” messages which differentiate the advertising from natural site content (which is currently being done on some premium publisher sites).

Back in the early days of AdSense, publishers had the ability to "hide" the Ads by Google branding on the ad units, and most people definitely saw a higher CTR when the branding was gone. The primary reason for this was very simply that the ad units weren’t branded as advertising, and people seemed to give them a second look. However, advertisers weren’t quite as happy about the situation, especially when publishers then tried to disguise these unbranded ad units as links within the webpage or article, hoping visitors would click them and not realize they were actually ads.

Read full story at jensense.com

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