1st August 2006

Blog Analytics with Blogbeat

From:solutionwatch.com

Blogbeat is a new blog statistic tracking service that has just recently opened its doors to the public and seems quiet promising. I have been beta testing Blogbeat for a few weeks now and have been monitoring the many revisions the developers have been making to the service and everytime it gets better and better. Blogbeat is not your normal statistic tracking service, such as Google Analytics, but leans more toward blog statistics with simplistic monitoring, as does MeasureMap (Review), which is still in private beta. Blogbeat provides all of the basic statistics including visitors, referrers, search engines, browsers, etc.., but also has great post detail stats, RSS statistics (for Feedburner), comment tracking, outgoing links, and more. It is not usual that I write about commercial services, here at Solution Watch, but I feel Blogbeat is well worth the money and is also worth a look by anyone interested because of its painless 30 day free trial.

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1st August 2006

Monetizing Your Blog

By: Barry McDonald | Source: ezinearticles.com

You have been working hard to produce good-quality, original content on your blog and you have attracted a decent amount of traffic by doing so. However, money is not going to appear out of thin air just because you have traffic. You have to turn your traffic into money.

There are several ways to generate profits from the visitors of your blog, and Google’s Adsense programme allows you to do so with ultimate ease. First, visit their website at http://adsense.google.com/. You’ll find out more about their advertising programme there, but here are some extra bits I’d like to tell you.

First, Google’s Adsense programme is a really useful way to monetize your blog because when users finish reading your newest post, chances are they want to leave your blog because they have nothing else to do on your blog. If your Adsense advertisement block is visible on your blog, they might see advertisements relevant to them and click on them to exit your blog. Ka-ching! You’ve just cashed in on your first virtual cents!

But yes, your profits will only be cents if you don’t “do it right”. This involves placing your Google ads in the right places and ensuring they blend in to your site so that they appear more like links rather than advertisements to your visitors. Consult the page https://www.google.com/support/adsense/bin/static.py?page=tips.html to see the “heat map” of your blog. The “hotter” a certain area, the greater the chances of someone looking at your blog.

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1st August 2006

Google’s Next Move – Video Game Ads?

By: Adam McFarland

Since AdWords was launched in 2001, Google has expanded to image ads, video ads, and print ads, and has frequently been rumored to be entering radio and television. While many think that television ads (ala Spot Runner) could be Google’s next major move, they may be neglecting a potentially larger opportunity: in-game video game advertising.

Earlier this year Massive Incorporated, a video game advertising network, announced a landmark deal with Major League Baseball and 2K Sports to provide dynamic advertising in the popular video game Major League Baseball 2K6. According to their press release, “Massive’s Network and technology allow MLB Advanced Media and 2K Sports titles to leverage dynamic advertising for ever-fresh brand messaging in their games, mirroring the rapidly changing and expanding advertising opportunities in the live action sports industry.”

Why Should Google Care?

The Entertainment Software Association put U.S. sales of video game hardware and software at $7.3 billion back in 2004, a figure that rivals Hollywood box office revenue. In-game video game advertising is nothing new for the booming game industry – large companies have been buying static advertisements in games for years. What is new is the expansion of online gaming into the mainstream. Once reserved for only PC Gamers, console gamers have now discovered a whole new world of competition over a broadband connection.

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