By: Jennifer Laycock | Source: seo-news.com

Link Building

While there’s no argument about the value of building quality links to your web site in order to help increase both traffic and search engine rankings, there is often some confusion about the best way to go about doing that link building. Reciprocal or incoming? Buying links or earning them? Using software to manage the process or doing it by hand?

What would happen if small business owners started to think about link building in another way? What if they started to think like Carnegie and to apply his theories to their link building and baiting efforts. With that in mind, let’s take a few key points from Carnegie’s book and see how they might be applied to a link building campaign.

Tenet #1: Talk in Terms of Other People’s Interests

This is a key point that many people miss when it comes to building links. Web site owners aren’t going to link to your site just because you want them to, they’re going to link to your site because there is something to be gained for them. That may mean that you’ve made a purchase or a trade in exchange for the link, or it may mean that you’ve simply offered up content that is of enough interest to make them want to share it with their readers.

Tenet #2: Make the Other Person Feel Important

This is basic common sense, but it can be difficult to do without taking too far. No one likes a brown-noser but everyone likes to feel special. Even the briefest of compliments about a specific article or resource available on someone’s site can set the stage for a polite link request. If you enjoyed a recent blog post about a topic related to the link that you are requesting, take the time to say so. Doing this also shows that you’ve spent enough time on the site to actually KNOW that there’s a good match. Knowing that someone reads and enjoys their site is a great way for a site owner to "feel important."

Tenet #3: Use Names Whenever Possible

This is one of the most simple, yet crucial steps to link building. Whenever possible, take the time to find out who you are addressing and then make sure that you use their name.

Tenet #4: Try Honestly to See Things from the Other Person’s Point of View

While this point ties in pretty closely with tenet #1, it’s still one that needs to be considered separately. It’s very easy to think of link building in terms of what it’s going to do for your site, but it’s also important to remember that any time you are asking for someone else’s time and energy, you need to take the time to see things from their perspective.

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