IMPORTANT COMMANDS IN SEO
While selecting the keyword for the web site pages, consider the following factors:
- INTITLE
- INURL
- INANCHOR
- INTEXT
Following is the explanation to what theses terms mean:
INTITLE
Purpose: To check how may web sites using a particular keyword in the Title tag.
Syntax: intitle: “keyword”
This syntax restricts a search to titles of Web sites; it can be effectively combined with other syntaxes to customize a search. An alternative syntax, allintitle: looks for all the words in the title of a Web site; allintitle: does not mix well with other syntaxes.
Example: intitle:"software outsourcing" "offshore outsourcing"
INURL
Purpose: To check how may web sites using a particular keyword in the URL of the page.
Syntax: inurl: “keyword”
This syntax restricts a search to the URLs of Web sites. It can be an effective way to find sites from within a domain, directory or path; it can also be effectively combined with other syntaxes to customize a search.
Example: intitle:software outsourcing inurl:software outsourcing inanchor:software outsourcing
Example: intitle:software outsourcing inurl:software outsourcing
Example: inurl: "software outsourcing"
INANCHOR
Purpose: To check how may web sites using a particular keyword as anchor text (hyperlink text).
Syntax: inanchor:“keyword”
This syntax searches for text in a Web site’s link anchors (i.e., the text you click on get to a Web site). Since the anchor text for a link is usually descriptive of the page it links to, the inanchor: syntax can be a useful way to limit a search to relevant sites. It can be effectively combined with other syntaxes to customize a search.
INTEXT
Purpose: To check how may web sites using a particular keyword in the body text.
Syntax: intext:“keyword”
This syntax searches for words in only the text of a Web site. It ignores link text, URLs and titles which makes it a useful syntax for finding search words that are commonly used in URLs or links. It can be effectively combined with other syntaxes to customize a search.
