Yahoo has started showing the overture ads on some blogs. http://www.emmanate.org/wretch/ is already having overture ads running on its blog.

The JavaScript code looks similar to this :

<script language="JavaScript" src="http://ypn-js.overture.com/partner/js/ypn.js">

</script>

All you have to do is just add this code in the HTML code of your blog after creating an account with Yahoo.

Yahoo!’s this move will be a challenge to Google Adsense and give small publishers good opportunities to excel in web world.