Online marketing must be about the customer’s choices. In this "virtually" frictionless environment, a customer is a self-service volunteer with lots of choices and access to any of your competitors with a single click. Nowhere is this more true than in search engine marketing (SEM).

To meet your business objectives online you must first meet your customers’ objectives. Every click must provide relevance. They look for relevance when they come to your site. They have a need or problem or are in search of a solution. They are looking for someone who will provide enough information and comfort so they can make a buying decision the in the way they’re most comfortable making one.

A site’s persuasive architecture leads each person, along with her individual approach to making buying decisions, comfortably along the sales process. It’s mapped to a decision tree users find relevant and persuasive at every click.

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Blogads.com did a survey of Blog Readers. Complete result is given below:
http://www.blogads.com/survey/2005_blog_reader_survey.html

Some interesting facts:

• 1.7% of them are CEO’s

• 75% are men

• Politically approx. 40% are Democrats and 20% Independent

• 1 in 5 reader also owns a Blog