New York, NY (Search Engines Strategies Conference) – February 28, 2005 – Snap (www.snap.com), a next-generation search engine for broadband users, today launched an innovative service that allows advertisers to pay not only for clicks, but for desired business results, including sales, downloads, leads, subscriptions, or any action important to the advertiser. Snap’s Cost-Per-Action (“CPA”) opportunities go beyond the Pay-Per-Click advertising offered by other search engines because advertisers are guaranteed that every marketing dollar will yield a firm and productive ROI.

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