A new feature has been introduced within the world’s favorite search engine. It’s called ‘Google Local’, and it can be accessed by clicking the ‘local’ tab right underneath the Google logo on their home page http://www.google.com/.

One of the most important parts of the optimization process for Google’s local search feature, is the inclusion of your address on your web site pages. The address plays a very important role in this equation. Let’s assume you have your address on your ‘contact us’ page. Fine, but can you prove that Google’s (or any other) indexing spider or bot, is reaching that particular page?

Your best bet is to incorporate your address on every single page of your site to ensure it has been absorbed.