Direct mail marketing requires you to pay for paper, printing, and postage upfront. It costs on average between $750 and $1000 per every 1000 flyers you send out. The response rate is about 1-2%, which means that of those 1000 flyers mailed out, about 980-990 of them will end up in the garbage. Obviously, this is not very effective, as you can see. Telemarketing needs almost no discussion. In the past year, the President has passed a new law called the DO NOT Call Law, because an outpouring of consumer complaints against telemarketing companies prompted this action. Finally, direct email marketing has shown the most promising results. For every 1000 emails you send out to consumers who have previously shown an interest in hearing from companies like yours, you can expect between a 10-15% response rates. In addition, the cost for this type of campaign runs on average between $100-$350, and it can be implemented from start to finish within three days.