Pay per Click (PPC)

To get the fast, considerable website promotion results, then Pay-per-click (PPC) may be the answer for

The idea behind PPC is really simple… get top rankings with the major search engines by paying for them. Pay per Click marketing/ advertising allows companies to place ‘bids’ on keywords they are interested in. The higher the company bids, the higher it will appear in the returned ’sponsored links’ results for those keywords.

Advantages of Pay-Per-Click

· Quick results in very short time frame (24-48hrs)
· highly targeted marketing for reaching niche markets or specific countries
· only pay for actual click-through
· volume of traffic can be turned up or down
· results are predictable with a very good ROI
· low risk media buying strategy

PPC Management Program Targets

• Overture: Perhaps the most recognized pay per click search engine, Overture provides results to the likes of Yahoo, Lycos, MSN search and Hotbot.

·      Go FindWhat: Provides results to over 200 different partners including Dogpile.

• Google Adwords: Results are found on Google, Ask Jeeves, AOL Search, and Teoma

• Ah-Ha and Sprinks are two other pay per click engines worth targeting.