A new feature has been introduced within the world’s favorite search engine. It’s called ‘Google Local’, and it can be accessed by clicking the ‘local’ tab right underneath the Google logo on their home page http://www.google.com/.

One of the most important parts of the optimization process for Google’s local search feature, is the inclusion of your address on your web site pages. The address plays a very important role in this equation. Let’s assume you have your address on your ‘contact us’ page. Fine, but can you prove that Google’s (or any other) indexing spider or bot, is reaching that particular page?

Your best bet is to incorporate your address on every single page of your site to ensure it has been absorbed.

Pay per Click (PPC)

To get the fast, considerable website promotion results, then Pay-per-click (PPC) may be the answer for

The idea behind PPC is really simple… get top rankings with the major search engines by paying for them. Pay per Click marketing/ advertising allows companies to place ‘bids’ on keywords they are interested in. The higher the company bids, the higher it will appear in the returned ’sponsored links’ results for those keywords.

Advantages of Pay-Per-Click

· Quick results in very short time frame (24-48hrs)
· highly targeted marketing for reaching niche markets or specific countries
· only pay for actual click-through
· volume of traffic can be turned up or down
· results are predictable with a very good ROI
· low risk media buying strategy

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Here are some simple rules that apply to any e-mail advertising campaign that has a goal of being effective and standing out from the crowd of look-alike messages.

1. You do not want to look like a spammer.

3. Your message must trigger action - a download, website visit, phone call, quote request, etc.

So, how do you write a message that does all that? Simple.

1. Not looking like a spammer
NEVER, I REPEAT, NEVER USE ALL CAPITAL LETTERS AND MULTIPLE EXCLAMATION MARKS!!!!!!!!!! Besides looking unprofessional, you are risking that your message will never get to your readers, since spam filters will simple delete your message because of overabundance of these elements. Also, try not to be too funky with font colors. Sure, it may attract attention, but probably will irritate at least some of your recipients as well.

2. Looking (and writing) differently.
Be a non-conformist. Try to use as little of cliches as possible. Yes, I mean - "prices so low, you won’t believe", "this is a limited time offer", and about 100 phases that we all heard about one thousand times each. The solution? Creativity.

3. Triggering action.
You have to be affirmative. You have to be clear and concise. And you have to tell your customers exactly what they should do. This means sentences like these: "Download your free trial version of � to jump-start your web sales" "Follow this link to find out more about HTML password protection products you can download free of charge" "Call � to get a price quote for SupaPupaMegaBox set".