The details of the Search engine strategy Conference (Feb 28 to March 3) can be seen at the following URL. It includes all the topics discussed, with details on each topic…

http://www.socengine.com/seo/guide/ses-nyc/ses-nyc-2005.html

Recently Google AdWords and Overture, leaders of the PPC market with a total of 90% of the market, changed their interfaces and upgraded their systems.

In the past, Google AdWords and Overture had different solutions to running and managing their PPC ads and interfaces. Both had advantages and disadvantages, but from the new features introduced it can been seen that these leaders are becoming more similar.

Google AdWords vs. Overture – head to head with new features
Both Google AdWords and Overture realized that each had features that were lacking in their systems, and perhaps the other competitor had this feature. Therefore a change and improvement of their systems was needed.

Google AdWords was quicker than Overture in bringing their interface to a live status. Although Google introduced their new interface quickly, a nice gesture exists when one still has the option of using the old interface. Overture’s site was down a few days, leaving customers frustrated as they could not see nor manage their accounts daily during that period.

Nevertheless, both Google AdWords and Overture have many new and exciting features.

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