Do not bid for every keyword you can think of. You’ll pay for every single click. Only bid for keywords that attract targeted visitors that are interested in what you have to offer. Of course, the keywords you choose for your pay per click campaign should often be used by web surfers.

Palo Alto, CA ? February 28, 2005 ? he Search Engine Marketing Professional Organization (SEMPO), a non-profit professional association working to increase awareness and promote the value of Search Engine Marketing (SEM) worldwide, sees a need to address several critical industry issues, trends and challenges. Several areas covered in SEMPO?s comprehensive research study ?The State of Search Engine Marketing 2004? have gained in importance since the study was released in December.

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