Click Fraud is a huge problem! Google recently called click fraud "the single biggest threat" to their business model!

Whether your competitors are clicking your ads on a regular basis
or fraudulent web publishers are having others click on your ads for
them, chances are that at some point you have been the victim of some
degree of click fraud! Some of our customers have discovered that 50%
of their PPC budgets have been the result of fraudulent clicks!

The difficulty for any PPC advertiser is in detecting the risk of click
fraud to their own PPC campaigns in the first place and what to do as a
result. Many people simply assume that they’re not going to be
affected, yet research indicatesseveral steps to expose the click fraud.

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Click fraud is documented as a threat to Google’s business model in the company’s IPO filing and Google CFO George Reyes’ comments in December: "…something has to be done about this [click fraud] really, really quickly, because I think, potentially, it threatens our business model". Inevitably, some barely-informed commentators have wiped-up a frenzy of hype around click fraud, with some even describing it as a “Google killer”.

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Anchor Text appears to be playing a very important role in SEO. As linking gets more abuse the role of anchor text is becoming more relevant. It also appears that Search Engines are tweaking their algorithms to incorporate importance given to authority sites or subject matter of the site. It also appears that search engine are giving greater weight to Blogs.

A good example of Anchor Text in SEO is incorporated by the work we have done for a client called Credit Card ProcessingPaynet Systems. The main keyword for Paynet Systems isCredit Card Processing Credit Card Processing and we have use that term to link it to Credit Card ProcessingPaynet from other sites.

Some good examples of writing about Anchor Text are:

http://www.seorank.com/anchor-text-optimization.htm

http://www.olate.com/articles/208

http://forums.seochat.com/archive/t-14430/How-to-Use-Anchor-Text-in-Backlinks

http://www.seorank.com/seo-copywriting-article.htm

http://www.webmasterworld.com/forum5/5720.htm