Search engine optimization  is the process through which we optimize our site such that it gets the higher ranking in the search result of the search engine. Search engine optimization process is broadly divided into two sections 

1. On page optimization

    

2. Off page optimization

    

On Page Optimization : While doing the on page optimization process we consider the following :

1. Dynamic Pages : The dynamic page should be avoided as search engine don?t like the dynamic pages.

2. Flash File : The use of the flash file should be avoided.

3. Frame set tags : The frame should be avoided, as some of the web browser don?t recognize the frame and also search engine don?t like the frame.

4. Site map : The site map should be there as search engine love the site map.

5. Contents : The site should have the keyword rich content.

6. Embedded text in the image : We should avoid the embedded text in the image as search engine don?t recognize the embedded text..

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